Partners

Intel – Host of the expo

Intel pushes the boundaries of innovation so our work can make people’s lives more exciting, fulfilling, and manageable. And our work never stops. We never stop looking for the next leap ahead—in technology, education, culture, manufacturing, and social responsibility. And we never stop striving to deliver solutions with greater benefits for everyone. [intel]

Intel Developer Forum (IDF) is held every year, allowing brilliant minds to meet, collaborate, and learn from one another. The event offers an invaluable opportunity to hear major announcements and get critical job training. Attendees can ask questions and get answers from Intel Fellows and top engineers who come equipped with extensive knowledge on next generation processor technologies. [IDF2009]

Booreiland – Birthplace of the original idea

Hi there! We are Booreiland, a small Amsterdam based creative company that designs web experiences and print campaigns. Our expertises lie in interaction design, graphic design, flash, coding and project management. Lately we have started to look at other disciplines too in order to reinforce our brand.

Just recently, we have spotted a great opportunity in the physical web, which we call meta products. These are consumer products that are seamlessly integrated with the web. The addition of this internet layer enrich the products with extra functionalities users love to use. [booreiland]

TU Delft – Team’s University

TU Delft cooperates with many other educational and research institutions, both in the Netherlands and abroad. The high quality of our research and teaching is renowned. TU Delft has numerous contacts with governments, trade associations, consultancies, industry and small and medium-sized companies. [TU Delft]

Studiolab – Interaction Lab of TU Delft

The challenge of the ID-StudioLab is to shape the conditions for a satisfactory product experience.

Traditionally, products are designed for their aesthetic appeal (aesthetics-driven), their usability (ergonomics-driven), and/or for their smart functions and possibilities (technology-driven). Well-designed as these qualities may be, they do not automatically lead to favoured experiences on the part of the user. Taking the experience, of any kind and over time, as a starting point in the design process radically reshapes design research and will ultimately change the face of product design. [Studiolab]